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RIM walks away from BBX name after trademark fight
Dec 7th, 2011
TORONTO (Reuters) - Research In Motion has unceremoniously dumped the "BBX" brand name it had chosen two months ago for its new BlackBerry operating system after a U.S. court embarrassed the beleaguered smartphone maker by slapping a temporary ban on its use. In yet another public relations debacle for a company that has suffered through a series of them recently, the court said RIM could not use the BBX name until it could sort out copyright infringement allegations. ... (Source: Reuters) -
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