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Apple jumps into digital textbooks fray

Apple jumps into digital textbooks fray

Jan 19th, 2012

NEW YORK, Jan 19 - Apple Inc unveiled a new digital textbook service called iBooks 2 on Thursday, aiming to revitalize the U.S. education market and quicken the adoption of its market-leading iPad in that sector. The consumer electronics giant has been working on digital textbooks with publishers Pearson PLC, McGraw-Hill and Houghton Mifflin Harcourt, a trio responsible for 90 percent of textbooks sold in the United States. The move pits the makers of the iPod and iPhone against Amazon. ... (Source: Reuters) -
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