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Macy's CEO sees stores borrowing ideas from online

Macy's CEO sees stores borrowing ideas from online

Apr 13th, 2012

TUCSON, Arizona (Reuters) - Imagine a kiosk inside a Macy's Inc store that pulls up customer reviews and lets shoppers pay on the spot, or an electronic concierge in the cosmetics section that can recommend skin care products across brands in the store that can best help with a blemish. These are some of the ideas inspired by how consumers shop online that the department store chain is either developing or planning to roll out further in its stores in the coming year. ... (Source: Reuters) -
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