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For some Zynga games, mobile produces more revenues than Web: CEO
Jul 18th, 2012
SAN FRANCISCO (Reuters) - Some of Zynga's most sophisticated games, including "FarmVille," generate greater revenues on smartphones than on Facebook's Web-based platform, the company's chief executive, Mark Pincus, said Wednesday. Some of Zynga's deeper-engagement games -- titles like "FarmVille" that falls into what the company calls its "invest-and-express" category -- successfully generate revenues from smartphone users because of their mobile format as well as gamers' demographics, Pincus said. "On mobile they actually monetize higher than on the Web," Pincus said. ... (Source: Reuters) -
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