1) Cloaking:
Cloaking is based on the idea of serving a unique, optimized page for the search engines, while serving a completely different page to your visitors. Most major search engines prohibit the use of cloaking and the penalty is getting banned. You can always check the search engine guidelines if you are in doubt.

2) Flash:
Don’t develop your full site using Flash technology. As far as your rankings in the search engines go, the best way to develop a site is by using standard technology, such as HTML, PHP or ASP.

3) Invisible keywords:
Avoid using the same text colour as the background, for example: white text on white background.
Search engines don’t like this. It’s defined as spamming and your website could be penalized.

4) Keyword stuffing:
When you use alt tags and comment tags do not stuff the website code with your keywords. This is absolutely not a good idea and is not recommended. Your website could be penalized if keyword stuffing has been done.

5) Content:
Do not spend too much time on the design of your website but do spend much time on content. Content is always the king.
Your website should be persuasive enough to sell your product or service and this can be done by well written content.

By Erdal Gul

We thank articlebase.com for the article.